Brand Identity - For Arch's rebrand, we introduced the magpie as a symbol of intelligence and adaptability, reflecting the company’s data expertise. The new design balances a sharper, more modern look with friendly illustrations, making the brand feel both dynamic and approachable.

Interface - Arch’s interface makes it easy to manage data with built-in tools for organization, collaboration, and scheduling. The knowledge base keeps information structured, while report generation lets users work side by side with AI in a split-screen view to customize details before scheduling. With everything in one place, teams can stay organized without the usual hassle.

Marketing site - Arch's marketing site was redesigned to feel more inviting and accessible. We introduced a brighter color palette, playful illustrations, and a clearer layout to make complex ideas easier to understand. The result is a site that feels less corporate and more approachable while still reflecting Arch's expertise.

Problem - People struggle to remember keyboard shortcuts, slowing down their workflow. Most existing solutions require switching screens or memorizing lists, making learning inefficient.

Insights - Users learn best when shortcuts appear in context, right when they need them. Many want a way to practice without disrupting their work.

Target users - Designers, developers, and power users who rely on shortcuts but find them hard to learn or remember.

Branding - Inspired by FL Studio’s keyboard, the color palette uses soft pastels to highlight each key intuitively. The logo is designed for flexibility, making it easy to adapt and collaborate with other brands through logo swaps in campaigns and partnerships.

AR Prototype - In the first phase, I developed an AR filter prototype for CommandFreak using TikTok Effect House to make it more accessible for users.

XR Prototype - In the second phase, I developed CommandFreak in Unity for the Meta Quest headset, testing its functionalities with passthrough mode and gesture interactions. This helped explore how MR could be integrated into everyday life.

Brand Identity - For SQLite Cloud, we developed a brand that feels as lightweight and effortless as the service itself. Moving away from the heavy, dark themes common in developer tools, we focused on a softer, more approachable aesthetic. Feathers and cloud motifs, paired with a light blue palette and subtle highlights, create a sense of ease and fluidity—mirroring the seamless workflow SQLite Cloud enables.

Interface - The interface makes database management intuitive, allowing users to access, review, and modify entries without writing complex queries. Every design choice reinforces the idea of simplicity—keeping interactions lightweight and reducing friction for both experienced developers and those less familiar with SQL.

Marketing site - Designed with SQL developers in mind, the marketing site sets SQLite Cloud apart from traditional platforms. Instead of the usual technical, heavy feel, we aimed for something calm, clear, and inviting. The result is a site that makes implementation feel effortless while still speaking to the power of the platform.