Brand Identity | Arch got a magpie. Magpies are clever and they collect things, which felt right for a data company. We gave it a sharper look and illustrations with some personality.

Interface | Arch is where teams keep their data and turn it into reports. You build a report side by side with AI, tweak it, then schedule it to go out. Everything lives in one place.

Marketing site | The product is complex, so the site had to make it easy to get. Brighter colors, the magpie front and center, and a layout that explains things simply.

Brand & Marketing | Database products can feel intimidating. We made Tembo friendly from the start by giving it a cast of elephant friends who show up across the brand and the marketing site.

Dashboard | Most database dashboards throw everything at you at once. We reorganized Tembo’s into clear steps, categories, and levels, so you always know where you are and what to do next.

Problem - People struggle to remember keyboard shortcuts, slowing down their workflow. Most existing solutions require switching screens or memorizing lists, making learning inefficient.

Insights - Users learn best when shortcuts appear in context, right when they need them. Many want a way to practice without disrupting their work.

Target users - Designers, developers, and power users who rely on shortcuts but find them hard to learn or remember.

Branding - Inspired by FL Studio’s keyboard, the color palette uses soft pastels to highlight each key intuitively. The logo is designed for flexibility, making it easy to adapt and collaborate with other brands through logo swaps in campaigns and partnerships.

AR Prototype - In the first phase, I developed an AR filter prototype for CommandFreak using TikTok Effect House to make it more accessible for users.

XR Prototype - In the second phase, I developed CommandFreak in Unity for the Meta Quest headset, testing its functionalities with passthrough mode and gesture interactions. This helped explore how MR could be integrated into everyday life.

Brand Identity | Developer tools tend to look heavy and dark. SQLite Cloud is light and easy to use, so the brand should feel that way too. Feathers, clouds, soft blues, and lots of air.

Interface | You can see and manage your databases without writing a single query. Clean, simple, and easy to find your way around, whether you live in SQL or barely know it.

Marketing site | Made for SQL developers, but nothing like the usual dev site. Calm, clear, and light, so a powerful product feels easy to start with.