Arch is an AI Data Analyst which delivers instant AI business insights where you work.
At Babco, I led their 2024 rebrand, developing key branding concepts and redesigning both the marketing site and main application interface.
For Arch's rebrand, we introduced the magpie as a symbol of intelligence and adaptability, reflecting the company’s data expertise. The new design balances a sharper, more modern look with friendly illustrations, making the brand feel both dynamic and approachable.
Arch’s interface makes it easy to manage data with built-in tools for organization, collaboration, and scheduling. The knowledge base keeps information structured, while report generation lets users work side by side with AI in a split-screen view to customize details before scheduling. With everything in one place, teams can stay organized without the usual hassle.
Arch's marketing site was redesigned to feel more inviting and accessible. We introduced a brighter color palette, playful illustrations, and a clearer layout to make complex ideas easier to understand. The result is a site that feels less corporate and more approachable while still reflecting ARch's expertise.
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